During the past few decades, animal agriculture which has an effect on feed barley has undergone great change and growth, and it will continue to change in the following years. In addition to the expanding markets, animals are being genetically selected for ever increasing growth performance and efficiency.

This change in production efficiency has been most notable in the poultry industry. The future present consumers would shift their focus away from production and cost minimization towards product value.

The feed industry is the foundation upon which the animal industry must build a sustainable future. In order to meet higher demand for low-cost, healthy and convenient, more and more consumers prefer to choose feed barley as their animal feed. Confronted with the remarkable change in animal agriculture, it is can believed that feed barley industry will embrace the new development.